Do you really think shopping cart page design will help your
business to increase sales? Many eCommerce sites are designed to let shoppers
search the items and add them to shopping cart for checkout process. May or may
not be linear process. How you judge what people like on your website? You get
this information from the orders you got from the users. But how you will
convince any user to purchase your product? If you make your online user,
sometimes they add items to the cart and put it on hold as wishlist, but still
not fully convinced to buy that item. What are the reasons behind users stop at
the verge of buying products, and leave their check out process in between. Let’s
see the appealing shopping cart page design to reduce the rate of forsaking.
Cart
Forsaking Reasons :
- Limited options for payment
- Customer is not aware of how much shipping charge and tax will be included at the total price
- Customer is in search phase and compares price of same product on multiple sites
- Customer may not aware with the transaction security, if they purchase from overseas sites
- No option to calculate shipping amount on cart page
- Website is not responsive or mobile friendly. So customers face difficulty to buy products from any other device.
What is the solution to tackle above problems? We suggest various eCommerce website design
options for shopping cart page to reduce the renounce rate.
Empty Cart
Design :
If user will stay more than one minute on your site and won’t
purchase anything while surfing, guide them how to add products to cart. Entice
users to do so by providing shopping instructions. Recommend products related
to his/her previous search or show them searching tips.
Pocket
Sized Cart Design :
It is not the option or alternate to the full page cart
design. It is just for brief information for buyers to keep track on products –
what they are going to buy and how much they will spend. If user drag mouse on
product’s name, there must be link of full page cart instead of sending them
directly to check out page. This cart is one type of confirmation to user that
the product is added to his/her cart. It would be better, if you suggest
related products to shoppers there.
Full Page
Design :
On this page, user will take final decision to purchase
things. Buyers add products to shopping cart which they need and like, but they
will review and compare the products at this page. User will check if the order
total meets their budget including shipping charge and tax or not. At here
buyer must calculate shipping or any other charge, so you must give facility of
price calculation. This price calculation feature will assist your customers in
their buying decision.
Shopping
Cart Icon Location :
Place your shopping cart icon on each and every page of your
store and it must easily capture in human’s view. It should be indicate that
the total number of items and total value of the items.
Which eCommerce website you like most and why? Share your
views with us.
Tags: eCommerce
website design, eCommerce web design, website tips, eCommerce, Ecommerce Website Design Tips
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