Simple Guidance for You during a Google Update that Affects
SEO
Even before the real-time updates, every major Google update
– Panda, Penguin or Hummingbird – often results to winners and losers. Often,
the losers would consider redesigning the website (or launching a new one to
start anew) in a way that is search engine-friendly. Don’t fret because even
the search giant recognizes the need for a search engine optimization (SEO)
company.
Google even advises that the earlier you hire one, the
better. If you are a loser, which means that your website is penalized in the
wake of an update, the more you need to hire a provider to turn the tables
around. A simple guidance follows.
#1– Ask the right questions
An SEO in the Philippines and any other provider worldwide
can provide valuable services. However, you need to ensure that the provider
has the right experiences for your circumstance. If you experienced negative
adjustments in rankings that thereby affect the traffic volume of your website,
you need to ask the following questions:
- How do you review your own website or blog?
- How adept at you at technical SEO?
- How do you comply with Google Webmaster Guidelines?
If the website of the SEO is successful based on search
engine standards, it means that the provider is doing right things auditing its
own website and implementing on-page SEO based on the foregoing results of the
review. And if the site follows the guidelines set forth by Google, then you
may consider it as update-proof.
#2 – Look for the right experiences
As much as possible, the SEO Company must not have had
domains that are removed from Google’s index or its domains are not itself
listed in the search engine. This works both ways. If the company has been
deindexed and is not able to recover from the penalty in the interim, then it
doesn’t have any right to offer its services to you.
On the other hand, if it experienced a de-indexation due to
an update and was able to recuperate from the loss, this is the right company
for your needs. It has the necessary expertise and would know how to make your
website recover from its own loss.
#3 – Search for the red flags
Google always remind the site owners that the #1 ranking
cannot be guaranteed by an SEO servicing firm regardless of how diligent it
follows the guidelines. There is no such thing as priority submission in
Google. Two ways to speed up the indexation of your website is through adding
the URL or submitting a sitemap. Doing these is easy and requires no cost
whatsoever.
SEO is also a process, and even those that claim to be the
best SEO provider would need at least one month to rank a website or page
provided that all technical and non-technical requirements are covered well.
And the strategies implemented must be entirely white hat otherwise the
techniques utilize will raise Google’s suspicion once more.
All in all, an update must not be feared by any site or blog
owner. There is a way around it. An SEO firm can always help, but you need to
make sure that you are hiring the right one for the job or you’ll only be
wasting valuable resources
Tags: google search update impact on seo, guidance for you
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updates, how to get better seo results after google update, how to get better
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penguin update
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