Simple Guidance for You during a Google Update that Affects SEO


Even before the real-time updates, every major Google update – Panda, Penguin or Hummingbird – often results to winners and losers. Often, the losers would consider redesigning the website (or launching a new one to start anew) in a way that is search engine-friendly. Don’t fret because even the search giant recognizes the need for a search engine optimization (SEO) company.

Guidance for You during a Google Update

Google even advises that the earlier you hire one, the better. If you are a loser, which means that your website is penalized in the wake of an update, the more you need to hire a provider to turn the tables around. A simple guidance follows.

#1– Ask the right questions

An SEO in the Philippines and any other provider worldwide can provide valuable services. However, you need to ensure that the provider has the right experiences for your circumstance. If you experienced negative adjustments in rankings that thereby affect the traffic volume of your website, you need to ask the following questions:
  • How do you review your own website or blog?
  • How adept at you at technical SEO?
  • How do you comply with Google Webmaster Guidelines?
If the website of the SEO is successful based on search engine standards, it means that the provider is doing right things auditing its own website and implementing on-page SEO based on the foregoing results of the review. And if the site follows the guidelines set forth by Google, then you may consider it as update-proof.

#2 – Look for the right experiences

As much as possible, the SEO Company must not have had domains that are removed from Google’s index or its domains are not itself listed in the search engine. This works both ways. If the company has been deindexed and is not able to recover from the penalty in the interim, then it doesn’t have any right to offer its services to you.

On the other hand, if it experienced a de-indexation due to an update and was able to recuperate from the loss, this is the right company for your needs. It has the necessary expertise and would know how to make your website recover from its own loss.

#3 – Search for the red flags

Google always remind the site owners that the #1 ranking cannot be guaranteed by an SEO servicing firm regardless of how diligent it follows the guidelines. There is no such thing as priority submission in Google. Two ways to speed up the indexation of your website is through adding the URL or submitting a sitemap. Doing these is easy and requires no cost whatsoever.

SEO is also a process, and even those that claim to be the best SEO provider would need at least one month to rank a website or page provided that all technical and non-technical requirements are covered well. And the strategies implemented must be entirely white hat otherwise the techniques utilize will raise Google’s suspicion once more.

All in all, an update must not be feared by any site or blog owner. There is a way around it. An SEO firm can always help, but you need to make sure that you are hiring the right one for the job or you’ll only be wasting valuable resources

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