Social Media Marketing Ideas to Promote your Brand

The advancements in technology have in actuality played a fundamental role in an assortment of fields, and in our day-to-day lives, as well. In the business world, we have seen many changes with many brands embracing the new age era where business is mainly done online and at the click of a button. In a world with a population close to 7 billion, having a business reach a wide audience is central to its success. Over the years we have seen major brands like Coca-cola, Facebook and Microsoft use social media to educate, interact and conduct business with their clients. In a simpler lexis, we would argue that thanks to technology and the presence of many social media sites, business brands have grown exponentially. In order to promote your business and ensure that you get the best possible feedback from your clients, there are different social media marketing ideas that one ought to know in order to promote their brand.

Do you want to improve your social media marketing skills? Are you curious about what works for big companies, and how small upcoming businesses can use the same methods to their advantage? In this article, we will discuss ideas that can help boost your business and give you a leg up on the ladder of success.

The use of Facebook/Twitter/Instagram

These are probably the most sought-out social media platforms. This user-base offers a huge potential for marketers. The building of branded communities helps a lot while running a business. Social media platforms like Twitter and Facebook allow businesses to present their customers with a more personal, one-on-one interaction that they cannot get anywhere else.

Use the Facebook cover image to your advantage

The Facebook cover photo is a very important piece of every business strategy and is prime real estate for marketers. For instance, if you're promoting a new product, creating a cover photo with the product in question is a good idea. This not only creates awareness among your customers, it also improves the chances of your product or service gaining a solid foothold in the market.

Have a regular YouTube schedule

Market research has shown that users tend to respond favourably to visual content more than textual content.  Therefore, YouTube has really changed the way brands have been doing business in the past decade. We now live in a world here you would literally be the talk of the town in a matter of seconds if you use YouTube effectively. In promoting brands, it's evident that video should be a critical part of your social media strategy.

Engage, engage, engage

It goes without saying that customers rely a great deal on social media for product and website support. Therefore, businesses need to stay on top of their social media interactions by responding to them, whether they be Facebook/Instagram comments or Twitter mentions, regularly. Companies that responded to their clients within a minimal time have seen substantial boosts in their profit margins owing to improved relationships with their customers.

Brevity is a good, too

It's important to keep your social media updates brief and on point. These days, people rarely have the time to peruse a long post. Quick and precise updates will not only capture your audience's attention but will also ensure your message is understood. A good example is when some years ago, mobile giant Samsung used just 47 characters in their update about the S Pen.  Though the post was short, its impact was substantial: it received over 30,000 interactions (likes, comments and shares)

Your social media strategy may involve all or some of the above-mentioned elements. However, strategising is only half the job done. In order for your brand to succeed, you will need to implement your strategies faithfully and meticulously

Author-bio:

"Alfred Winston is a tech blogger, who has contributed many technical articles on the web. He writes for Dot Com Infoway a full-service digital marketing company that specializes in Search engine marketing, Social media marketing and Mobile apps marketing."

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