Social Media Listening Services
Monitoring your online conversations is
becoming more and more important, as it is vital to learn everything we can
about our customers and their wants and needs through what they say on social
media platforms.
But what is social media listening? And how
can social media listening services benefit your brand? We take an in-depth
look at both of those aspects in this article.
What is Social Media Listening?
Social Media Listening is the process of monitoring
a number of different digital media channels – such as Facebook, Instagram and
Twitter, for example – and tracking every conversation that takes place across
each platform, helping you to make decisions and communicate with consumers.
The results from social media listening enables you to come up with an online
strategy – or improve your current strategy – to better influence consumers
through building solid relationships.
Why is Social Media Listening so important?
Business 2 Community wrote: “The most
significant marketing change in the past decade was brought about by social
media. Before Facebook or Twitter, brands couldn’t dream of building such close
connections with their audiences or having real-time conversations with their customers
on a global scale.”
This change marked a milestone that altered
marketing in a big way, as we now had an easier, faster and simpler way to
reach our consumers. However, at the same time we had to start leveraging our
presence on all social media platforms to make a strong and unforgettable
impact.
Consumers communicate almost everything –
from good experiences to an amazing product – through online communities, and
share all of that information with their friends, family and colleagues on the
web. Using Social Media Listening to your advantage, you will be able to see
all the information, respond quickly to any queries or issues, track trends and
perform market research that will help you with your overall online marketing Dubai.
Tools for Social Media Listening
Social Media Listening is made easier with
the use of a number of tools available, some of which are free and some that
are paid. There are a few aspects that you should look at before deciding on
the tool of your choice, some of which include:
- How many platforms it monitors and how it monitors those platforms.
- How the tool analyses the results (in order to compare historical data, and to identify when and why there is a spike in activity, for example).
- How (and if) it displays social engagement (in a way that you are able to respond quickly and efficiently on any device when you need to).
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