Social Media Listening Services

Monitoring your online conversations is becoming more and more important, as it is vital to learn everything we can about our customers and their wants and needs through what they say on social media platforms.

But what is social media listening? And how can social media listening services benefit your brand? We take an in-depth look at both of those aspects in this article.

What is Social Media Listening?

Social Media Listening is the process of monitoring a number of different digital media channels – such as Facebook, Instagram and Twitter, for example – and tracking every conversation that takes place across each platform, helping you to make decisions and communicate with consumers. The results from social media listening enables you to come up with an online strategy – or improve your current strategy – to better influence consumers through building solid relationships.

Why is Social Media Listening so important?

Business 2 Community wrote: “The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences or having real-time conversations with their customers on a global scale.”

This change marked a milestone that altered marketing in a big way, as we now had an easier, faster and simpler way to reach our consumers. However, at the same time we had to start leveraging our presence on all social media platforms to make a strong and unforgettable impact.

Consumers communicate almost everything – from good experiences to an amazing product – through online communities, and share all of that information with their friends, family and colleagues on the web. Using Social Media Listening to your advantage, you will be able to see all the information, respond quickly to any queries or issues, track trends and perform market research that will help you with your overall online marketing Dubai.

Tools for Social Media Listening

Social Media Listening is made easier with the use of a number of tools available, some of which are free and some that are paid. There are a few aspects that you should look at before deciding on the tool of your choice, some of which include:

How many platforms it monitors and how it monitors those platforms.
How the tool analyses the results (in order to compare historical data, and to identify when and why there is a spike in activity, for example).
How (and if) it displays social engagement (in a way that you are able to respond quickly and efficiently on any device when you need to).

Social media paired with the internet and easily transportable devices has completely changed the way we communicate with each other and react. By investing time (and potentially some money) into Social Media Listening you are able to respond to all queries and help you to build a reputation for your brand.